| | Honor a special mom today, while your gift can be matched for twice the impact. | | | | | Dear Tushar, Tomorrow is Mother's Day — which makes this the perfect time to join the fight against Alzheimer's disease with a generous gift now. I say this for three reasons: - It's a truly purposeful way to honor your mother, grandmother, sister, aunt, friend or other special woman in your life.
- Alzheimer's is a women's issue. Almost two-thirds of Americans living with Alzheimer's are women — and women take on more caregiving tasks than their male counterparts.
- Thanks to a generous match offer by the National Active and Retired Federal Employees Association (NARFE), your first gift can go twice as far to enhance care and support and help us advance the best dementia research worldwide.
| This Mother's Day your gift can go twice as far in the fight to end Alzheimer's. |     | NARFE has generously pledged to match all gifts up to $500,000 if we raise the same amount by June 15. Their gift, and your first gift today can go 2X as far to accelerate research and enhance care and support.
Tushar, the more than 10 million women either living with Alzheimer's or caring for someone who has it in the United States alone are counting on you to become our newest supporter during our May $500,000 Matching Gift Challenge. Please give today while you can make 2X the impact on our critical efforts to fight Alzheimer's.
When you make your first gift today, you can have 2X the impact and help: - Loved ones who have questions about caring for a family member or friend living with Alzheimer's or another dementia get answers through our free 24/7 Helpline (800.272.3900).
- Those depending on us to make advancements in research through our current investment in more than 920 active best-of-field research projects in 45 countries.
- The many people who need better access to care — we advocate for federal and state policies to increase research funding and support for all those affected by Alzheimer's.
Please help us make this matching gift challenge a success with your first donation now, while it can go twice as far to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you in advance for honoring a mom or a special woman in your life today.
With deep appreciation,  Donna McCullough Chief Mission and Field Operations Officer P.S. The overwhelming majority of dementia caregivers who express a need for individual counseling and respite care are women. In honor of a mom or another special woman in your life, I hope you'll make your first gift today, while it can be matched 2X to support women and all those impacted by the Alzheimer's crisis. Thank you so much.
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