| Dear Tushar,
I wanted to be sure you saw this important email.
A generous donor, who wishes to remain anonymous, has pledged $500,000 in matching funds to the Association in support of Alzheimer's research. But in order to achieve this match challenge, we need to raise that same amount before the deadline. Please hurry and take action — don't miss this chance to double your impact with your gift today.
Accelerating critical research — and providing care and support for families impacted by this devastating disease — is critical for our health, our lives and our future. We cannot let up in our fight to make progress every day. We need your help because so much is at stake.
Thank you in advance for coming through during this amazing match opportunity to make a change for people living with Alzheimer's and their families.
Let's keep progress going. Let's do all we can together to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We're so grateful for your compassion and generosity. Don't miss this chance to give while your support can go TWICE as far.
Gratefully, Liz Adams Chief Development Officer ---------- Forwarded message ---------- From: Liz Adams, Alzheimer's Association Sent: Friday, August 5, 2022 To: Tushar Hossain Subject: Help fight for an end to Alzheimer's with this 2X match. | | | Our $500,000 Matching Gift Challenge is underway. Please give now while you can double your impact in the fight to end Alzheimer's. | | | | | Dear Tushar,
Thank you for your dedication to ending Alzheimer's disease. Without partners like you, progress isn't possible.
It's because I believe you're committed to this fight that I'm writing to let you know our $500,000 Matching Gift Challenge is one of the best opportunities this year to make a gift that can go twice as far in our fight.
So much is at stake. This devastating, relentless, debilitating disease is the ultimate thief — of memories, independence, control, time and, ultimately, life. We cannot pause, slow down or let up in our fight to make progress every day. We need your help. You know how Alzheimer's disease can destroy lives and how important our work is.
And now you can increase your impact on our vital movement. A generous donor who shares your commitment and wishes to remain anonymous has pledged $500,000 in matching funds if we can raise that same amount by September 15. The donor's gift will support research while your donation, up to the full $500,000 match amount, will help provide care and support and accelerate research.
| When you give during this $500,000 Matching Gift Challenge, just look how far your support can go: |     | Alzheimer's is destroying our families, our finances and our future, and the threat of Alzheimer's increases with age. Of the total U.S. population, about 1 in 9 people age 65 or older is living with Alzheimer's or another dementia.
The costs of health care and long-term care for those individuals is substantial. This year, Alzheimer's and all other dementia will cost the nation $321 billion.
Then, there are the costs of Alzheimer's that cannot be measured. Saying goodbye to family members we love. Knowing that grandma no longer recognizes us. Staying up all night in worry. In your community, and across the United States, there are so many families who have been torn apart by Alzheimer's. Their lives will never be the same.
That's why the Alzheimer's Association is here. We fight for a day when no one will have to fear Alzheimer's again. Your support is vital to our movement, so please join our community of donors by making your first gift today. Give now while you can achieve 2X the impact.
Tushar, your donation today will help us provide care and support for families impacted by Alzheimer's — through our free 24/7 Helpline (800.273.3900), support groups and education programs — and accelerate the research that can one day end this disease. You'll help to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
This $500,000 Matching Gift Challenge is an extraordinary opportunity to make your support go even further. Please hurry — this amazing opportunity ends September 15.
How can we do it? By working together. We're counting on your help.
Sincerely,  Liz Adams Chief Development Officer P.S. Please take advantage of this extraordinary match opportunity by making your first gift now while you can achieve 2X the impact. Thank you for being a generous and reliable partner in our commitment to realizing our vision of a world without Alzheimer's and all other dementia.
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