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AI metrics ๐Ÿ“ˆ๐ŸŽฏ,  general-purpose products ๐Ÿ›️, vertical AI and the productivity paradox๐ŸŒ€

As AI integrates into other tools, meaningful metrics will shift from surface stats to signals tied to impact, retention, and business results. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

TLDR

Together With Wrike

TLDR Product Management 2025-06-13

From Idea to Impact: The Full Product Lifecycle Deminar Series (Sponsor)

In this 5-part web series, you'll learn product development best practices that apply across industries, based on Wrike's experience working with +20,000 organizations - including NVIDIA, Lyft, Siemens, Ogilvy and many others.

The next episode airs Tuesday and covers Launch & Promotion, focusing on a real-life example of a large manufacturer:

  • How to turn production chaos into a repeatable system
  • Keeping your cross-functional teams in lock-step alignment
  • Saving time and reducing confusion with Wrike's launch templates.

↗️ Register now to watch live!

(You'll also get access to all previous episodes)

๐Ÿ“ฑ

News & Trends

AI's metrics question (6 minute read)

Like the early internet, generative AI is full of vague metrics that don't reflect real value. As AI integrates into other tools, meaningful metrics will shift from surface stats to signals tied to impact, retention, and business results.
The internet killed general-purpose products. AI will bring them back (6 minute read)

General-purpose products declined as companies specialized in price, convenience, or quality. AI's ability to personalize and scale may bring back products that excel across all fronts.
๐Ÿš€

Opinions & Tutorials

You Closed the Deal. Why Isn't There Revenue Yet? (5 minute read)

Onboarding has become a hidden drain on growth teams as it demands constant firefighting instead of strategic focus. Get teams to align around clear milestones, streamline onboarding, and unlock faster, stickier customer value by adopting a Time to First Success system.
Everything takes longer than you think (5 minute read)

Unrealistic expectations, not slow progress, often cause stress. People can reduce frustration, improve planning, and enjoy the process more by adjusting time estimates and building in buffers.
๐Ÿง‘‍๐Ÿ’ป

Resources & Tools

Amplitude's new AI Agents will notice when your conversion rate drops - and design an A/B test to fix it (Sponsor)

There are plenty of digital analytics tools. But what if instead of a tool, you had a team of always-on AI analysts? Join the upcoming live session to see Amplitude Agents in the wild, and hear from (human) AI leaders including Sarah Guo of Conviction, Dmitry Pimenov of OpenAI, Matan Grinberg of Factory AI, and Tony Gentilcore of Glean. Register here
In Consumer AI, Momentum Is the Moat (6 minute read)

In consumer AI, fast model evolution weakens traditional moats. Startups gain traction by moving quickly, iterating publicly, and using viral tactics and partnerships to build momentum as their moat.
A behind the scenes look at how org changes happen and common mistakes (6 minute read)

Reorgs often result from strategy shifts, leadership changes, or underperformance. Driven by top-down decisions, communication rolls out in stages, with leaders getting more detail early, while frontline teams receive limited context and input.
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Miscellaneous

Vertical AI & the Productivity Paradox (6 minute read)

AI messaging often focuses on job loss, ignoring history: new technologies typically boost productivity, cut costs, and create jobs. While some roles will be automated, AI's real potential lies in expanding markets - if companies reinvest and support worker upskilling.
"It depends" isn't a cop-out (5 minute read)

Product leadership isn't about finding universal answers - it's about navigating tensions like speed vs. quality or delight vs. business goals. Embracing "it depends" with clarity, context, and experimentation transforms ambiguity into a strategic advantage.

Quick Links

Courage is the new bottleneck (1 minute read)

AI collapsed the cost and time needed to test ideas, shifting product development from slow, high-stakes cycles to rapid, truth-seeking iterations.
Act, Then Refine (1 minute read)

Letting go of the need to be right unlocks greater creativity, as trusting personal experience over fear-driven validation leads to more authentic, courageous work.

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Thanks for reading,
Ellen Le & Sinan Zhang


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