|       			 			                                      |                                                               | Give now to make a bigger difference for those impacted by Alzheimer's disease. |  |                   	|  |   					|   |   					|  							 								| Dear Tushar, 
 Less than 24 hours into this $50,000 2X Bonus Match and we're already seeing a tremendous response. Now I'm asking for YOUR help to unlock this match by donating now, while your gift first gift can go 2X as far and make a powerful difference to millions affected by Alzheimer's.
 
 While this match opportunity is exciting, this challenge isn't only about the numbers or the goal. It's about people — people living with Alzheimer's or caring for someone with dementia — for whom our care and support are a lifeline, and for whom our best-of-field research offers hope. Let's give hope this holiday season.
 
 
 Now is the perfect time to give — because our longtime supporters at the Pelletier Family Foundation have pledged to match all gifts up to $50,000, but we'll need to raise that same amount by December 31. The foundation is offering this matching gift challenge in honor of Jeanine Pelletier, and their gift will support the DIAN-TU Primary Prevention Study and the Equity AHEAD Study. Your gift today can make such a difference in the fight against Alzheimer's. Dementia is more than just a thief of memories. It steals lives and futures. Can I count on you to help us reach our $50,000 goal with your first gift now?
 
 
 We need your help to unlock this crucial match, and your donation today can go twice as far to:
 
 
                                                                                                                |  | Offer real-time answers to the more than 11 million people caring for a loved one living with dementia through our free 24/7 Helpline (800.272.3900), support groups and online resources at alz.org. |                                         |  | Strengthen our commitment to identifying and addressing barriers that may impede members of diverse communities from receiving Alzheimer's education, care and support, and to improving treatment for everyone. |                                         |  | Advance critical Alzheimer's and dementia research through our current investment in more than 950 active best-of-field projects in 48 countries so that one day we may realize our vision of a world without Alzheimer's and all other dementia. |  Thank you in advance for ensuring this $50,000 2X Bonus Match is a success and for your support throughout the year of our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
 
 With appreciation,
 
  Liz Adams
 Chief Development Officer
 
 P.S. Don't wait to take advantage of this incredible $50,000 2X Bonus Match. Help us reach our $50,000 goal — and help end Alzheimer's for future generations — by making your first gift now while you can have 2X the impact on our vital work. Thank you.
 
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