Tomorrow is #GivingTuesday.

Get a head start: Your gift today can be matched. Dear Tushar, Tomorrow is #GivingTuesday, a global day of giving that is celebrated by millions around the world. What makes this #GivingTuesday special for everyone facing Alzheimer's disease is that all gifts can be matched for TWICE the impact during our $650,000 Matching Gift Challenge. Incredible opportunity — make 2X the impact this #GivingTuesday: We are thankful to longtime friend and Zenith Society member Cheryl Gross, who has pledged $650,000 to help advance the technology that powers our global research efforts and our care and support programs, improving countless lives. Cheryl's challenge ends December 31, but there is no need to wait — you can make double the impact right now. Cheryl has pledged this amazing challenge in honor of her mother, who battled Alzheimer's for the last 10 years of her life before she sadly passed away in 2011. You might be clicking on some gifts today considering it's Cyber Monday, but I hope you'll consider clicking to deliver some hope today as well. Will you join us right this minute to help unlock $650,000 in matching gift funds that will help in the fight to end Alzheimer's? Taking part in #GivingTuesday is taking part in: Supporting 590 best-of-field research projects in 31 countries. Ensuring that when someone reaches out in the middle of the night or the middle of the day, they can find the resources and support they need, and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). Fighting for federal and state policies that will protect those living with Alzheimer's and support their dedicated caregivers. That's what you'll make possible with your generous gift today. You'll give hope to millions of people and families facing Alzheimer's — at a time when hope is urgently needed. Your gift today will help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We need as many people as possible in the fight this #GivingTuesday. Today, I want to invite you to join with us with your first gift because, right now, it can make TWICE the impact. Will you make your first gift right now? The COVID-19 pandemic has been particularly hard on the Alzheimer's community, and the holiday season can heighten stress. Your gift to our $650,000 Matching Gift Challenge can provide help and hope — hope for breakthrough research, effective treatments, greater access to care and support and, ultimately, a cure for this devastating disease. I can't think of a more meaningful gift this holiday season. Make your #GivingTuesday gift today while it can go TWICE as far. Sincerely, Donna McCullough Chief Field and Development Officer P.S. When the clock strikes midnight tomorrow, #GivingTuesday will be over. But our work doesn't stop — we still need your support. Please join with us right now while your gift can be matched for 2X the impact. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

[Match Alert] Will you rise to the challenge?

You have the chance to make twice the impact. Don't wait. Dear Tushar, This weekend, many of us will spend our time making holiday lists and searching for gifts. Please take just a few moments to give something special this upcoming #GivingTuesday: hope for the millions of people and families whose lives are affected by Alzheimer's disease. People impacted by Alzheimer's need our support now more than ever — as so many in our community adapt to the changes COVID-19 brings to an already potentially stressful holiday season. Your gift can provide care for the more than 5 million people living with Alzheimer's, support their 16 million caregivers and help advance research to protect future generations. Through this challenge, Cheryl Gross, a longtime supporter and member of our Zenith Society, pledges to match every gift up to $650,000 — but only if we can raise the same amount by midnight on December 31. Her gift will advance the technology that powers our global research efforts and our care and support programs. Cheryl has made this amazing pledge to honor of her beloved mother, Nadine, who battled with Alzheimer's for the last 10 years of her life before she sadly passed away in 2011. This #GivingTuesday, we need you to join with us to reach our goal and unlock $650,000 in matching gift funds, which will mean so much in the fight to end Alzheimer's. If everyone who reads this gives $16, we will meet our goal and help millions. Tushar, please hurry while you can still have 2X the impact to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for fighting to end Alzheimer's, Donna McCullough Chief Field and Development Officer P.S. This is a special occasion, so I hope you'll help us get closer to our vision of a world without Alzheimer's and all other dementia. Please give today while your gift can have twice the impact. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

Join us on December 1st for Giving Tuesday!

Giving Tuesday is December 1st! Falling on the first Tuesday after Thanksgiving, Giving Tuesday is a global day of giving to support thousands of charitable organizations and causes worldwide. This year, thanks to our friends Bob & Birdie Feldman, every gift made for Giving Tuesday will be matched dollar for dollar up to $25,000. Please consider making your 2020 tax-deductible gift to help us raise $50,000 to fund an additional Shaffer Grant.  www.glaucoma.org

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Matching Gift Challenge + Black Friday = Unbelievable

Black Friday just got better. Dear Tushar, I hope you had a wonderful Thanksgiving. As we unofficially kick off holiday shopping today, I wanted to make sure you knew about this important opportunity to make twice the impact in the fight against Alzheimer's disease. Whether you take part in Black Friday shopping or not, you can make a meaningful gift today with your donation, which can be matched and go 2X as far toward achieving our vision of a world without Alzheimer's and all other dementia. Our $650,000 Matching Gift Challenge is underway thanks to an incredible pledge from Cheryl Gross, who is a member of our Zenith Society and a long-standing Alzheimer's Association® volunteer. But in order to receive her generous gift, made in honor of her mother, Nadine, we need to raise the same amount by midnight on December 31. Her gift will advance the technology that powers our global research efforts and our care and support programs, improving countless lives. Taking part in our $650,000 Matching Gift Challenge is taking part in: Supporting 590 best-of-field Alzheimer's research projects in 31 countries. Ensuring that whether someone reaches out in the middle of the night or the middle of the day, they can find the resources and support they need, and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). Fighting at the state and federal level for policies that will protect those living with Alzheimer's and support their dedicated caregivers. Thank you for joining our community. Will you make your first gift today while your donation can go 2X as far to provide Alzheimer's care and support and advance critical research? We need you in this fight. Your gift can make 2X the impact to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. In appreciation, Donna McCullough Chief Field and Development Officer Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.