|  Dear Tushar,
We want 2021 to be a year of hope, health and progress in a crucial fight — the fight against Alzheimer's disease.
That's why I'm hoping you've had the chance to review the email Donna sent you yesterday. This exciting opportunity is thanks to the Yeamans Family Foundation, who have pledged to match your first monthly gift 12X, up to $25,000. Their generous gift honors David Yeamans' father, Robert, who began to show signs of cognitive decline after a series of health setbacks and was diagnosed with Alzheimer's in 2016.
With this generous offer, your first monthly gift can make 12 times the impact to help us reach our vision of a world without Alzheimer's and all other dementia and ensure that you are providing consistent and crucial support.
The Yeamans Family Foundation gift will support local care and support programs, while your gift today will provide care and support and advance research. We only have until February 28 to take advantage of this matching gift opportunity, so please hurry. Can we count on you to become a monthly supporter today when your first monthly gift can go 12X as far?
Becoming a monthly supporter is easy and convenient. It's the most impactful way to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Thank you,
Beth Kallmyer
Vice President, Care and Support
---------- Forwarded message ----------
From: Donna McCullough, Chief Field and Development Officer
Sent: Thursday, February 25, 2021
To: Tushar Hossain
Subject: Amazing match opportunity: Look inside to have 12X the IMPACT. | | | Your gift can be matched for 12X the impact. | | | |  |
Dear Tushar,
This is a special alert for friends of the Alzheimer's Association.
You can become a monthly supporter to help provide care and support and advance research — and with this amazing limited-time opportunity, your first monthly gift can have 12X the impact. But only if you act now.
| Your first monthly gift of: | 
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This exciting opportunity is thanks to the Yeamans Family Foundation, who have pledged to match your first monthly gift, up to $25,000, through February 28. Their generous gift honors David Yeamans' father, Robert, who began to show signs of cognitive decline after a series of health setbacks and was diagnosed with Alzheimer's in 2016.
"I want to make a difference," said David.
You, too, can make a difference today through our February $25,000 12X Match Monthly Supporter Drive.
The Yeamans Family Foundation's matching gift will provide local care and support efforts, while your first monthly donation will accelerate research and enhance care and support.
Why am I asking you to become a monthly supporter right now?
First, because your first monthly gift can have 12X the impact during our February $25,000 12X Match Monthly Supporter Drive. Second, because our forward movement must continue month after month — and we need you in the fight with us. And when I say "we," I'm talking about the more than 5 million Americans living with Alzheimer's disease, their 16 million caregivers — and all of us who refuse to give up the fight to end Alzheimer's.
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We count on our monthly supporters so much, in fact, that we have set an ambitious goal of recruiting 2,100 new monthly supporters in 2021. Can I count on you to become a monthly supporter — especially when your first gift can be matched 12X up to $25,000?
When you join as a monthly supporter, you are furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. And today, your first gift can be multiplied to have 12X the impact.
Becoming a monthly supporter is easy and convenient, and it can make the most impact month after month, especially during our February $25,000 12X Match Monthly Supporter Drive. It takes only a few minutes to sign up, so please don't miss out on this amazing opportunity.
You've shown how much you believe in our work and your commitment to our community. This can be the year you take the next step by becoming a monthly supporter today. We need your ongoing monthly support in order to: - Better understand causes and identify treatments. To defeat Alzheimer's, our International Research Grant Program needs to expand investigations to advance our understanding of the disease, identify new treatment strategies, improve care for those living with dementia and further our knowledge of disease prevention.
- Reach more affected families with care and support services. Through care consultations, virtual support groups, education programs and more, we will serve millions of affected individuals over the next year.
- Advocate for federal research funding. To change the trajectory of the nation's largest under-recognized public health crisis, we need consistent and meaningful investments in Alzheimer's research from the federal government.
When you become a monthly supporter today, you'll help us continue this important work.
In the fight to end Alzheimer's, we all must do everything we can. Make 2021 the year you become a monthly supporter — and provide the strong, sustaining support that's so urgently needed right now while your gift can have 12X the impact. Thank you.
Sincerely,
Donna McCullough
Chief Field and Development Officer
P.S. Don't miss out on taking advantage of our February $25,000 12X Match Monthly Supporter Drive. Please become a monthly supporter, and with your help today, we'll be one step closer to reaching our vision of a world without Alzheimer's and all other dementia.
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