⏰ Last chance to have your year-end gift matched 4X.

This is your last chance to make a year-end donation and have every dollar matched 4X in impact. Dear Tushar, Please — don't wait. This is an urgent, time-sensitive request. Alzheimer's disease is a triple threat unlike any other disease — with soaring prevalence, lack of effective treatment and enormous cost. But for the next few hours, you have the power to fight back not just once, twice or three times as hard, but FOUR times as hard. So, I must urge you not to wait even one more minute to make a gift while you can make 4X the impact. This opportunity is made possible thanks to John and Crystal Beuerlein, who have pledged to quadruple-match every gift made to this challenge, up to $250,000, by midnight tonight. The fight against Alzheimer's has always been urgent, and this year, the pandemic has caused additional challenges for those living with dementia, their caregivers and their families. We must stand up and continue to move toward our vision of a world without Alzheimer's and all other dementia. When you give in the final hours of 2020, your gift will help advance research and provide care and support to more than 5 million Americans living with this terrible disease and their 16 million unpaid caregivers. Right now, we need your help urgently. Please help us provide care and support and advance research by giving now when your gift may be tax deductible. Limited opportunity to make 4X the impact: With the support of friends like you, we were able to pivot our care and support programs to be virtual, including support groups and trainings, in response to the COVID-19 pandemic so that people had continued access to our resources and support. We also made our largest-ever research investment of more than $47 million in new funding to advance 139 research projects. What new challenges will 2021 bring? Will Alzheimer's affect more of the people we know and love? Sadly, the answer is yes — for now. But you can take the first step in changing this with a gift that can make 4X the impact. Please hurry — our $250,000 4X Year-End Match Challenge ends in just a few hours. John and Crystal's gift will support local diversity and inclusion efforts. Your gift today can make 4X the impact and will further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We must resolve to give all that we can and do all we can to help. This is one New Year's resolution that you can make, and keep, before the new year even begins. Please join us by making your first gift now. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Make your year-end gift now while every dollar can go 4X as far in the fight against this devastating disease. Happy New Year and thank you for making your first gift today. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

⌛ {Ending} 4X Year-End Match Challenge

We urgently need your help to provide vital funding for care, support and research. Dear Tushar, In a very short time, the clock will chime at midnight, and a new year will begin. But I'm not quite ready to close out this year, as we still have a few more hours to continue our 2020 fight against Alzheimer's disease. On the last day of 2020, you have an amazing chance to make 4X the impact in our fight. Longtime supporters of the Alzheimer's Association John and Crystal Beuerlein have pledged $250,000 in matching funds for our 4X Year-End Match Challenge — but we only have until midnight tonight. I need your help to reach this challenge so we can make four times the impact toward our critical work to provide care and support and advance research. Can I count on you? Alzheimer's is destroying our families, our finances and our future. I understand you may be busy right now or have a full inbox, but I want to make you aware of this amazing opportunity to make quadruple the impact in the fight to end this cruel disease. Will you join me? Our supporters have helped us advance our work in 2020. I'd be especially grateful if you would join us by making your first gift today, knowing every dollar you give can be matched 4X up to $250,000. Our work to achieve an end to Alzheimer's must be one of our most urgent priorities for the more than 5 million Americans living with this devastating disease. That's why I'm asking you to make a gift right now before our $250,000 4X Year-End Match Challenge ends at midnight. Not only can your generosity have 4X the impact, but it may also be tax deductible. With your support in 2020, we were able to: Grant more than $47 million to 139 new scientific investigations. As the world's leading nonprofit funder of Alzheimer's and dementia research, the Association is accelerating the field toward solutions for the global Alzheimer's crisis. Support the 16 million unpaid caregivers — who provide an estimated 18.6 billion hours of unpaid care with an estimated economic value of $244 billion — through our free 24/7 Helpline (800.272.3900) and online resources at alz.org. Offer virtual training programs for staff in long-term care settings and reactively provide assistance during the global pandemic. John and Crystal have pledged their gift to support local diversity and inclusion efforts. Tushar, please make your year-end gift now while it can be matched up to $250,000 and have 4X the impact to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Happy New Year, and thank you. Thank you for your support, Donna McCullough Chief Field and Development Officer P.S. As you look ahead to the new year, the fight to end Alzheimer's is the fight of our lives, for our loved ones and for our future. Please help us end the year strong by making your year-end gift before midnight while it can be matched 4X. Thank you. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

Make 4X the impact on the last day of 2020.

A challenge for YOU to join our 4X match. Dear Tushar, As the clock ticks down on 2020, I'm excited to share one more chance for you to make 4X the impact on our vision of a world without Alzheimer's and all other dementia — but you only have until midnight tonight. Longtime supporters John and Crystal Beuerlein have generously stepped forward to ensure we end this year on a positive note — fighting to end the largest under-recognized public health crisis with an amazing FOUR times match. John and Crystal are supporting local diversity and inclusion efforts with their gift and have pledged to match all gifts 4X up to $250,000, but only if we can meet this challenge by midnight tonight. Your donation today will help provide care and support and advance research. Thank you for being a part of our community and for making your first gift today to provide your strong financial support. Right now, your help is urgently needed. Please make your first gift today while it can have 4X the impact in the fight to end Alzheimer's. 2020 challenged all of us like never before, but our efforts in the fight to end Alzheimer's stayed strong and continued to move forward thanks to friends like you. While 2020 will end, the challenges of Alzheimer's — a triple threat with soaring prevalence, lack of effective treatment and enormous costs — will continue after the ball drops tonight. But we aren't done yet. Let's end 2020 on an uplifting note, and make it a year to ensure no one faces Alzheimer's alone — even as many of us remain apart. In fact, I encourage you to make your donation in honor of someone you know or love. Please make your most generous year-end gift now to help achieve our $250,000 4X Year-End Match Challenge. When you do: Your gift of $16 can become $32 $64. Your gift of $30 can become $60 $120. Your very generous year-end donation of $50 can become $100 $200, up to the total match amount of $250,000, for additional funding that is urgently needed for 2021. As always, your generosity will help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Happy New Year to you and yours. Thank you in advance, Donna McCullough Chief Field and Development Officer P.S. I appreciate all you have done this year to support our work. Please make your year-end gift before midnight, while every dollar you contribute can be matched 4X up to a total of $250,000. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

Time is running out!

Donate before midnight to make a difference this year.

Learn More Thank you for making a difference! Tomorrow we welcome 2021, but before that, today is your final opportunity to give to make a difference this year. Your year-end gift supports our food pantries, community meal programs, Call2Talk emotional support line, and programs for children and families across our region. This year, the 2020 Federal CARES Act provides additional benefits for anyone making charitable donations by December 31, 2020. For individuals who normally take the standard deduction, the CARES Act allows for a deduction up to $300 for cash gifts to nonprofits in addition to the standard deduction. Don’t miss out on your chance to make a difference this year! DONATE TODAY The 2020 Federal CARES Act provides additional benefits for anyone making charitable donations by December 31, 2020. For individuals who normally take the standard deduction, the CARES Act allows for a deduction up to $300 for cash gifts to nonprofits in addition to the standard deduction.  Connect with us ‌ ‌ ‌ ‌

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