|  | Our work with physicians, health systems, policymakers and others has never been more important — or timely. | | | |  | Dear Tushar,
Almost 9 out of 10 physicians say they expect to see an increase in people living with dementia during the next three years. But only half think the medical community is prepared for this steep increase in demand.
Tushar, that makes our work with physicians, health systems, policymakers and others to develop strategies and solutions that ensure timely, high-quality care is available for all affected by Alzheimer's disease more important than ever. Please support that vital work and help us continue providing high-quality care and support and advancing research by participating in our $100,000 2X Match Challenge with a generous gift today.
Alzheimer's is the most under-recognized public health crisis in the United States. It's also the most expensive. Last year, Alzheimer's and all other dementia cost this nation $355 billion, a number that could rise to $1.1 trillion by 2050. More than 11 million Americans provide unpaid dementia care — and, it's estimated, pay twice as much out-of-pocket for health and personal care, household expenses and other costs as non-dementia caregivers.
Beyond the financial implications are the personal and emotional costs. As you may know better than anyone, caregiving is hard — and can lead to feelings of stress, guilt, anger, sadness and isolation. By helping us provide care and support through resources like our free 24/7 Helpline (800.272.3900), your gift today will help ensure that caregivers experiencing depression and anxiety know they're not alone. And by advancing critical Alzheimer's research, your generous donation could one day help end this devastating disease.
Tushar, will you show your support by donating now? Thanks to a pledge from a generous donor who wishes to remain anonymous, your gift — up to $100,000 — can go 2X as far toward getting us closer to a dementia-free future for generations to come while helping those living with Alzheimer's today. Our donor's remarkable contribution will support critical local family services. | |  | As you can see, Alzheimer's already places a sobering, unsustainable strain on individuals, caregivers, government and the nation's health care system. Consider the projection that by 2050, the number of people age 65 and older with Alzheimer's may more than double to nearly 13 million — barring the development of medical breakthroughs to prevent, slow or cure this disease — and you'll see why the need is just too urgent to wait.
We need you in this fight today. Please give what you can while you can double your impact on our work to offer high-quality care and support for all affected by Alzheimer's, help to further the best dementia science worldwide, and advocate for policies that will increase federal research funding and support those impacted by this cruel disease.
Please help us raise the full amount to unlock these matching funds before the April 1 deadline.
| Limited time to be part of our $100,000 2X Match Challenge. | 
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Thank you in advance for supporting our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We're so grateful for all that you do.
Sincerely,
Donna McCullough
Chief Mission and Field Operations Officer
P.S. Please don't miss this opportunity to have your gift go TWO times as far to advance our vision of a world without Alzheimer's and all other dementia. Donate now before our $100,000 2X Match Challenge ends, along with your chance to double your impact.
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