|  | Ring in the new year with this 4X match. | | | |  |  | Dear Tushar,
At the Alzheimer's Association, we are a caring community, and I'm thrilled to see how this community has responded in just the few hours since I sent my email earlier about our $105,000 4X Year-End Match Challenge. A chance to QUADRUPLE your impact on a cause that means so much to you doesn't come around very often.
That's why I just had to reach out again after the tremendous outpouring of support from people just like you. It's so inspiring to see — let's keep the momentum going! We really need the help of everyone in our Alzheimer's Association community, including you, Tushar, to unlock this amazing match before midnight. Please take a moment and make your first gift now before the year ends.
The Independent Stave Company and the Boswell Family have pledged to quadruple-match all gifts, up to $105,000, to support the Dominantly Inherited Alzheimer Network Trials Unit (DIAN-TU) Primary Prevention clinical trial and local chapter programs and services. But this opportunity is only around until midnight — and the clock is ticking. This is your FINAL CHANCE of the year to make such a tremendous impact. Your year-end contribution, which may be tax-deductible, can go 4X as far toward providing care and support and advancing research that can lead to more effective treatments and, ultimately, a cure. A future free from Alzheimer's is something we're all wishing for.
Tushar, I know I don't have to tell you how remarkable a 4X match is — instead, I'll tell you some of the phenomenal things we accomplished during the last 12 months. Thanks to caring friends like you we were able to:
 | Expand research through our current investment of over $310 million to more than 950 active best-of-field projects in 48 countries. | | Offer support to the more than 11 million Americans providing unpaid care for people living with Alzheimer's with resources, including our free 24/7 Helpline (800.272.3900), care consultations, support groups, education programs and more. | | Advocate in Congress for funding the Building Our Largest Dementia (BOLD) Infrastructure for Alzheimer's Act, allowing for the continued, effective implementation of this important legislation that addresses Alzheimer's as a widespread public health crisis. |
As we look ahead to 2023, it's crucial that we make this new year one of impact by continuing to fund research and provide care and support so no one has to face Alzheimer's alone. Please help fight Alzheimer's harder than ever for your family and friends.
| Give now while your first gift — up to $105,000 — can go 4X as far. | 
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As I look back on 2022, I have a lot to be thankful for. I'm sure you do, too. As a community we achieved so much, but we know there is more to do, and I'm counting on you to step up and join this fight. One in three seniors in America dies with Alzheimer's or another dementia. The older we get, the more our risk increases. Together, we can change the trajectory of this disease.
Not everyone understands the urgency, but by joining our community you've shown how much our work means to you. Today, I'm asking you to take your interest to the next level. Please make your first gift now, while it can have 4X the impact and help us unlock this critical match before midnight.
Happy New Year, and thank you for your dedication to our fight. Together, we will continue to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
With warm wishes,
Liz Adams
Chief Development Officer
P.S. This must be the time for action. Please help us end the year strong by donating before midnight while your gift can still be matched 4X. Thank you.
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