⏰ Last chance to have your year-end gift matched 4X.

This is your last chance to make a year-end donation and have every dollar matched 4X in impact. Dear Tushar, Please — don't wait. This is an urgent, time-sensitive request. Alzheimer's disease is a triple threat unlike any other disease — with soaring prevalence, lack of effective treatment and enormous cost. But for the next few hours, you have the power to fight back not just once, twice or three times as hard, but FOUR times as hard. So, I must urge you not to wait even one more minute to make a gift while you can make 4X the impact. This opportunity is made possible thanks to John and Crystal Beuerlein, who have pledged to quadruple-match every gift made to this challenge, up to $250,000, by midnight tonight. The fight against Alzheimer's has always been urgent, and this year, the pandemic has caused additional challenges for those living with dementia, their caregivers and their families. We must stand up and continue to move toward our vision of a world without Alzheimer's and all other dementia. When you give in the final hours of 2020, your gift will help advance research and provide care and support to more than 5 million Americans living with this terrible disease and their 16 million unpaid caregivers. Right now, we need your help urgently. Please help us provide care and support and advance research by giving now when your gift may be tax deductible. Limited opportunity to make 4X the impact: With the support of friends like you, we were able to pivot our care and support programs to be virtual, including support groups and trainings, in response to the COVID-19 pandemic so that people had continued access to our resources and support. We also made our largest-ever research investment of more than $47 million in new funding to advance 139 research projects. What new challenges will 2021 bring? Will Alzheimer's affect more of the people we know and love? Sadly, the answer is yes — for now. But you can take the first step in changing this with a gift that can make 4X the impact. Please hurry — our $250,000 4X Year-End Match Challenge ends in just a few hours. John and Crystal's gift will support local diversity and inclusion efforts. Your gift today can make 4X the impact and will further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We must resolve to give all that we can and do all we can to help. This is one New Year's resolution that you can make, and keep, before the new year even begins. Please join us by making your first gift now. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Make your year-end gift now while every dollar can go 4X as far in the fight against this devastating disease. Happy New Year and thank you for making your first gift today. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add info@alz.org to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.