|  | Don't miss this limited-time $500,000 match opportunity. | | | |  | Dear Tushar,
When you support the Alzheimer's Association, you make a meaningful impact on people near you who need care and support, including caregivers and other individuals in your community.
You make a national impact, too, by helping to advance research and drive our advocacy efforts as we push for increased state and federal funding, comprehensive care standards and more.
And that's not all. Each time you contribute, including providing your first-time support during our $500,000 2X Match Challenge, you also achieve an international impact.
The Alzheimer's Association funds independent researchers worldwide through our International Research Grant Program. Our grants have funded some of the most innovative, exciting and fundamental research in advancing Alzheimer's and dementia science.
One example is the U.S. POINTER study, a landmark clinical trial designed to evaluate how interventions that simultaneously target multiple risk factors may protect cognitive function in older adults who are at increased risk for cognitive decline. Behavioral interventions combined with treatments that target the underlying biology of the disease could be a promising future approach to treat this disease from multiple angles.
Recent breakthroughs and scientific findings around potential new treatments offer hope for the Alzheimer's and dementia community. And you can continue to help make advancements like this happen, while continuing to provide care and support to those who need it, with your first gift today.
And now is the perfect time to make an impact, while your support can make DOUBLE the difference in the fight against Alzheimer's. You can help now by participating in our $500,000 2X Match Challenge, while your gift can go TWICE as far to help provide care and support and accelerate promising global research. Generous supporters Sharon and Al have pledged to match all gifts, up to a total of $500,000, but first we must raise that same amount by April 1. Inspired by their personal experiences, especially with caregiving, their gift will help provide support and respite care programs at their local chapter. Your support as a new donor is needed now to help unlock this match so every dollar can increase our investment in research and broaden overall support to those living with the disease.
Chances are good that you, like me, have experienced the devastation of Alzheimer's in your own community and with people you know and care about. I'm sure you realize the number of people living with Alzheimer's is increasing each year, and our own risk is growing as we age. It's never been more urgent to fight back against this devastating disease.
I know you believe in our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
And when you support that mission with your first gift now, your impact can be DOUBLED because of this $500,000 2X Match Challenge.
| Your gift can go TWICE as far in the fight to end Alzheimer's. | 
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It's good to know your support can go so far — even reaching around the world. But I think you'll agree that what matters most is knowing how you're helping people near you, people you care about, get the crucial help they need.
Your gift today can be matched 2X to help:
 | Ensure that master's-level clinicians and specialists are there every hour of every day to provide much-needed care and support to caregivers and people living with Alzheimer's when they call our free 24/7 Helpline (800.272.3900). |  | Advance critical research, so we can learn more about this progressive and fatal disease. Your support helps us continue to accelerate research toward methods of treatment, prevention and, ultimately, a cure. |  | Strengthen our efforts and work at the federal and state levels to encourage legislation that will increase research funding and improve the lives of those affected by Alzheimer's and all other dementia. |
Please seize this remarkable match opportunity while you still can. Your valued support as a first-time donor is appreciated as we together move closer toward our vision of a world without Alzheimer's and all other dementia.
Sincerely,
Liz Adams
Chief Development Officer
P.S. It isn't easy to raise $500,000 in such a short time. But we've accepted this challenge, and the only way we will achieve our goal is with the help of friends like you. Please give now while your gift can be matched 2X.
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